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Slack: Slacking? More like social networking

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When COVID hit and the lock-downs started, everyone was expecting Slack to "Zoom"; however, as the chart below from  Chartr  clearly shows, Slack disappointed.  It's not due to lack of trying In "Slack got smacked" , I discussed why Slack is NOT slacking on growth and how Slack and Zoom differ. As discussed in  Slack to Microsoft Teams: "Damn You!"  what's limiting Slack and slowing its growth is Microsoft Teams. Teams has reduced Slack’s addressable market and Slack will not come near the heights its investors envisioned when it went public. However, in that same post, I also mentioned that I'm still bullish on Slack.  But, given Google's announcement earlier this week to revamp its G Suite and relaunch it as  Google WorkSpace , does my position change? As if competing with Microsoft wasn't hard enough, right? Although Google WorkSpace includes features that will compete with Slack and Microsoft Teams, I'm still bullish on Slack a...

Slack got smacked

Last Tuesday, Slack reported expectations-beating earnings but its stocked tanked. This is because Slack didn't deliver the Zoom-like growth that investors were expecting.  Slack and Zoom were both expected to be work-from-home (WFH) winners but their realities are turning out to be very different. While Zoom's sales more than quadrupled compared to the same quarter last year, Slack's grew at 49% - just about the same as the previous two quarters. So why is Slack slacking on growth while Zoom is crushing all expectations? The process to buy Slack is much longer than Zoom's. Slack's primary customers are large enterprises. Convincing these enterprises to buy Slack requires salespeople and involves endless negotiations with IT departments who always start with "but we have Microsoft Teams for free". Zoom is more plug-and-play. Unlike Slack, Zoom doesn't require integration with any other enterprise software or tools. Also, the alternatives to Zoom are a...

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