Peloton's management of the Tread+ has been a disaster
Today, Peloton announced that it's recalling all treadmills and its CEO John Foley finally apologized for not cooperating with the U.S. Consumer Product Safety Commission (CPSC) sooner. Honestly, as an investor, I'm shocked the CEO has not resigned yet because his handling of this crisis has been a disaster. Peloton was the epitome of a Coroneconomy thriver. Its stock ~5X'd in 2020, as its connected home fitness products flew off shelves. It has been trying to expand beyond its spin bikes — so it launched treadmills. Those are causing major problems. In March, Peloton's CEO disclosed that a child had died in an accident involving a Tread+. The CPSC said people should stop using Peloton's Tread+ if small children or pets are at home. The CPSC cited 39 incidents involving a Tread+, including instances of children and pets getting sucked underneath it. So instead of following rule #1 of crisis management, i.e overcorrect, Peloton got defensive - the company called the ...