Airtags: The ultimate brand power move

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Last week, Apple hosted its first event of the year and unveiled a slate of deliciously colorful products. But the star of the show was ... what we've been hearing rumors about for a very long time. Apple finally unveiled AirTags, little Bluetooth buttons you stick on things like wallets and keys to locate them (yep, just like Tile). They start at $29 each and will be available on April 30. AirTags use Apple's U1 chip — the same one used in iPhone 12. The chip will make AirTags trackers more accurate than those from Tile, Samsung, and Sony. Also AirTags use the "Find My" network, the same one used for Find My iPhone, Friends, etc. "Find My" is a crowdsourced network of hundreds of millions of Apple devices that can help users locate their missing tech through Bluetooth connection. 

Bottom line: Apple’s powerful brand is a statement – that's currently limited to Apple devices. But with AirTags, people can slap expensive Apple labels on non-Apple products. The Find My network will expand beyond your iPhone, to your wallet, suitcase, and $300 Hermès key chain (seriously: Apple created one). Unlike Tile, AirTags are fancy-sleek: stainless steel and Apple-branded, with a smiley face on one side. There's a built in speaker that rings to help you find items. To cap it off, you can add free engraving (emojis included).

There is no stopping Apple. It smashed the earnings yesterday and it remains my favorite stock. 

Disclaimer: This post is merely my own assessment and is not an investment recommendation. For professional advice, seek input from a licensed investment advisor.

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