Roblox: A game worth playing for the long term
If you haven't heard of Roblox, you're probably old enough to drive and don't have kids. Roblox stock soared after it direct-listed its shares earlier this month. Since debuting on the NYSE, its shares have been strong, hovering around the $68 range. The backstory: Roblox is a free platform that allows players to create their own mini games, publish them to its marketplace (yes, monetize) and play with friends and family. It has over 8 million developers and average daily users of 37 million, according to Reuters. And most importantly, kids love it and it's been minting money: More than half of Roblox's 199 million monthly active users are under the age of 13. Roblox generated $923.9 million in revenue last year, primarily through the sale of virtual in-game currency called “Robux.” It takes a cut of the money that players spend on user-generated game upgrades. And although it has yet to turn a profit, the company expects to rake in between $1.44 billion and $1.52 b...