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Showing posts with the label Yum Brands

Yum Brands is designing its stores for iPhones

KFC-owner Yum Brands just made its biggest move in a year. It acquired Tictuk - no, it's not a typo. Tictuk is a Israeli startup that lets you order food from social media and messaging apps. You can't use it to order from TikTok yet.  Back story: Yum bought Tictuk to capitalize on “conversational commerce," which makes ordering a Chalupa Supreme as easy as sending a text (or a FB message). Yum's digital sales in 2020 hit a record of $17B, up ~45% from 2019. Now it's doubling down on tech for its futuristic makeover. Tictuk is Yum's second tech acquisition in less than a month and it help revamp Yum Brands' ordering strategy and make it more digital focused. Tictuk will enable Yum Brands to achieve a truly omnichannel presence and provide frictionless ordering for customers in just a few clicks. It's very much inline with Taco Bell's announcement earlier this week to expand its "Go Mobile" restaurant remodel nationwide. "Go Mobile...

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