FikaBits: Slack Sneakers

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This week, footwear brand Cole Haan and Slack announced a collab on limited-edition sneakers, which you can see in the image below. 


Why the partnership?

  • The Cole Haan footwear brand gets a new sneaker collection made with techies in mind. For Cole Haan, the target audience is clear - it's the Allbirds consumers in tech. However, will this appeal to customers? I’m not so sure. The customer has to be a real Slack enthusiast.
  • For Slack, it's excellent marketing in general and more so for Slack Connect - the feature that allows different enterprises to collaborate with one another. In the announcement, Slack and Cole Haan highlighted that the sneaker collaboration idea happened on the actual app, with both companies using the Slack platform during its creation. 

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