The Parallels of GM's Hummer EV and Tesla's Roadster
On October 20th, General Motor (GM) revealed the all-electric Hummer starting at $112K. A lot of the talk since then has focused on the hefty price tag and many articles were published on how GM is out of touch with reality because Tesla's Cyber Truck is much cheaper. I think all that talk misses the point that the Hummer EV could be a transformational moment for electric trucks, just as Tesla's Roadster was for electric cars when it launched in 2008. In retrospect, this could prove to be the moment EV trucks become mainstream. At launch, the Roadster was also priced well above $100K and it ignited the first real frenzy around electric vehicles - at least in Silicon Valley. The Hummer can be that for the rest of America. At $112K, the Hummer EV may look like its targeted customers are Hollywood and/or literal royalty, but it can be a huge boon for electric trucks in general, at least from a marketing perspective. Hummer is an iconic and extremely popular brand, with a loyal fan...